Design Samples

I created the following designs for various projects.

CD Art Work

I created this CD label and case covers following my employer’s in-house style guide. Each product uses a similar design with different colors to differentiate the products at a glance.
Tools: Acrobat, Illustrator, Photoshop

Postcard

I designed and wrote the copy for this notification postcard. The postcard alerted all faculty and staff to a coming feature on the university’s web site. We wanted to provide an “early warning” for a very large technology rollout. Our goal was to reassure faculty and staff that the new feature would be easy-to-use and helpful in completing their common administrative tasks. We were under a tight budget and time frame, so we decided a postcard was the best solution. I worked directly with the printer to complete the project.
Tools: Acrobat, Illustrator, Photoshop

Tri-Fold Brochure

I designed and wrote the copy for this informational brochure. The brochure provided a quick glance of all the technology offered to the university’s students. Similar brochures were written to address the specific technology available to faculty and to staff. I worked directly with the printer to complete the project.
Tools: Acrobat, Illustrator, Photoshop

The following documents illustrate some of the basic principles I discuss in my document-design lecture for WRIT 430: Copyediting and Document Design. I wrote the documents for other projects, but I revised them simply using the features available in Microsoft Word. I wanted to demonstrate to my students how to make a document more visually appealing using the tools at their disposal..

Intellectual Property in Online Education: Who “Owns” the Digital Academy?   before | after

This article discusses legal issues involved in distance education. While the original document is certainly readable, the revised document is more visually engaging because it makes use of color, pull quotes, and a strong sense of alignment.
Tools: Acrobat, Word

Dissertation Section [Bayesian Probability Theory Appendix]   before | after

This appendix describes a complicated statistical theorem used in the medical decision-making process. It is almost impossible for a non-statistician to read and comprehend the original document. I struggled with the presentation of this information for several weeks. While the revised document doesn’t alter the APA-defined format, it does add simple visual elements to illustrate the practical use of these calculations.
Tools: Acrobat, Word

Task-Oriented Instructions   before | after

These step–by–step directions guide a user through a computer–related task. The original document is very confusing for users. There’s no sense of a conceptual hierarchy; there are no visual clues to support the instructions; and the text is hard to read. The revised document makes the pattern of organization obvious; it provides graphics to visually confirm the results of each action; and it is formatted to make the text more inviting.
Tools: Acrobat, Word